Why?
Because It’s the Right Thing to Do!
Become a Member of Brands for Democracy
Our democracy depends on a culture that values civic engagement. Brands can shape culture and drive civic action within their companies and beyond.
Brands for Democracy is a nonpartisan effort that brings companies together and supports their efforts to empower employees and customers to take civic action.
BRANDS FOR DEMOCRACY
We’ve Got You Covered
Brands for Democracy is powered by Rock the Vote. For 30 years, we’ve worked with companies on the leading edge of civic action by fusing culture, technology, media and politics to increase nonpartisan civic participation.
Recognized for Driving Impact
We build high-profile campaigns that leverage culture, tech and media to reach people where they are and drive them to take meaningful action.
Mobilizing Voters at Every Level
We mobilize new voters at 30 points higher than the national youth average. Our step-by-step approach empowers voters, regardless of past participation.
Premier Source for Election Info
We are the premier source for comprehensive, non-partisan, vetted election information. More than 7 million use our resources annually.
Most Trusted & Secure Civic Tech
We set the standard for advanced and secure civic tech. We’re trusted by more civic groups and election officials than any other platform.
YRS DOING THIS
REGISTRATIONS
%
2016 Turnout
%
1ST TIME VOTERS
CASE STUDIES
HBO
Stars of hit HBO series such as Insecure, VEEP, Ballers, The Leftovers, and Westworld participated in the Use Your Voice, Use Your Vote video series. The campaign featured actors Bryan Cranston, Thandie Newton, Issa Rae, Martin Starr and Justin Theroux, among others, who discussed the impact of civic engagement on issues facing our country. HBO saturated its social media channels with GOTV messaging and campaign content in the week leading up to the election and mobilized its entire staff to go vote!
American Eagle Outfitters
As part of its commitment to inspiring and empowering customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.
bad robot
Rock the Vote teamed up with Bad Robot to launch the “Be A Voter” GOTV Postcard Campaign. The effort brought together an impressive coalition of media and entertainment partners that engaged employees to send postcards to first-time voters in California, encouraging them to get out and exercise their right to vote in the 2018 primary.
HBO
Stars of hit HBO series such as Insecure, VEEP, Ballers, The Leftovers, and Westworld participated in the Use Your Voice, Use Your Vote video series. The campaign featured actors Bryan Cranston, Thandie Newton, Issa Rae, Martin Starr and Justin Theroux, among others, who discussed the impact of civic engagement on issues facing our country. HBO saturated its social media channels with GOTV messaging and campaign content in the week leading up to the election and mobilized its entire staff to go vote!
American Eagle Outfitters
As part of its commitment to inspiring and empowering customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.
bad robot
Rock the Vote teamed up with Bad Robot to launch the “Be A Voter” GOTV Postcard Campaign. The effort brought together an impressive coalition of media and entertainment partners that engaged employees to send postcards to first-time voters in California, encouraging them to get out and exercise their right to vote in the 2018 primary.
Our Services
Strategy & Support
We build a strategic plan tailored to your needs, establish metrics to track progress, develop a roadmap with actions, tools and a timeline, and provide ongoing support.
Messaging & Communications
We partner to develop vetted, research-driven messaging that maximizes impact and drives target audiences to take action.
Customizable Technology
We provide customized tools tailored to your needs and we show you how to use them to maximize their benefits.
Engagement Opportunities
We create meaningful experiences that empower employees and customers to become civic leaders and give back to their communities.
Civic & Issue Education
We develop and curate non-partisan information to help individuals deepen their understanding of our democracy, their ballot, and the steps and requirements to participate.
Data & Evaluation
We provide evaluation tools and data-driven impact reports to help with decision-making, while giving valuable insights for future programming.
Brands for Democracy is an initiative of Rock the Vote, a 501(c)(3) non-partisan, non-profit organization.
© Copyright 2024 Rock the Vote | Privacy Policy