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Strengthen our democracy by creating a culture that empowers employees and customers to take civic action

Why?

Because It’s the Right Thing to Do!

Become a Member of Brands for Democracy

Our democracy depends on a culture that values civic engagement. Brands can shape culture and drive civic action within their companies and beyond.

Brands for Democracy is a nonpartisan effort that brings companies together and supports their efforts to empower employees and customers to take civic action.

BRANDS FOR DEMOCRACY

We’ve Got You Covered

Brands for Democracy is powered by Rock the Vote. For 30 years, we’ve worked with companies on the leading edge of civic action by fusing culture, technology, media and politics to increase nonpartisan civic participation.

Recognized for Driving Impact


We build high-profile campaigns that leverage culture, tech and media to reach people where they are and drive them to take meaningful action.

Mobilizing Voters at Every Level


We mobilize new voters at 30 points higher than the national youth average. Our step-by-step approach empowers voters, regardless of past participation.

Premier Source for Election Info


We are the premier source for comprehensive, non-partisan, vetted election information. More than 7 million use our resources annually.

Most Trusted & Secure Civic Tech


We set the standard for advanced and secure civic tech. We’re trusted by more civic groups and election officials than any other platform.

YRS DOING THIS

REGISTRATIONS

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2016 Turnout

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1ST TIME VOTERS

CASE STUDIES

HBO

Stars of hit HBO series such as Insecure, VEEP, Ballers, The Leftovers, and Westworld participated in the Use Your Voice, Use Your Vote video series. The campaign featured actors Bryan Cranston, Thandie Newton, Issa Rae, Martin Starr and Justin Theroux, among others, who discussed the impact of civic engagement on issues facing our country. HBO saturated its social media channels with GOTV messaging and campaign content in the week leading up to the election and mobilized its entire staff to go vote!

American Eagle Outfitters

As part of its commitment to inspiring and empowering customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.

bad robot

Rock the Vote teamed up with Bad Robot to launch the “Be A Voter” GOTV Postcard Campaign. The effort brought together an impressive coalition of media and entertainment partners that engaged employees to send postcards to first-time voters in California, encouraging them to get out and exercise their right to vote in the 2018 primary.

HBO

Stars of hit HBO series such as Insecure, VEEP, Ballers, The Leftovers, and Westworld participated in the Use Your Voice, Use Your Vote video series. The campaign featured actors Bryan Cranston, Thandie Newton, Issa Rae, Martin Starr and Justin Theroux, among others, who discussed the impact of civic engagement on issues facing our country. HBO saturated its social media channels with GOTV messaging and campaign content in the week leading up to the election and mobilized its entire staff to go vote!

American Eagle Outfitters

As part of its commitment to inspiring and empowering customers, American Eagle Outfitters launched an election-themed apparel collection in the fall of 2016. Their #WeAllCan campaign featured a cast of diverse young talent with strong, affirmative voices and distinct personal styles. Actress Madison Pettis was the face of the collection. AEO also launched a major initiative to encourage its employees to vote – registering more than 3,000 employees.

bad robot

Rock the Vote teamed up with Bad Robot to launch the “Be A Voter” GOTV Postcard Campaign. The effort brought together an impressive coalition of media and entertainment partners that engaged employees to send postcards to first-time voters in California, encouraging them to get out and exercise their right to vote in the 2018 primary.

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In California we’ve seen the power of partnering with the private sector—from professional sports teams to major retail and restaurant chains—to directly reach citizens and empower them with the tools needed to be active voters.

– CA Secretary of State Alex Padilla

This initiative provides an avenue for civic-minded companies to actively encourage civic engagement and voting. It increases the reach of our state voter information and outreach.

– WA Secretary of State Kim Wyman

Our Services

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Strategy & Support

We build a strategic plan tailored to your needs, establish metrics to track progress, develop a roadmap with actions, tools and a timeline, and provide ongoing support.

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Messaging & Communications

We partner to develop vetted, research-driven messaging that maximizes impact and drives target audiences to take action.

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Customizable Technology

We provide customized tools tailored to your needs and we show you how to use them to maximize their benefits.

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Engagement Opportunities

We create meaningful experiences that empower employees and customers to become civic leaders and give back to their communities.

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Civic & Issue Education

We develop and curate non-partisan information to help individuals deepen their understanding of our democracy, their ballot, and the steps and requirements to participate.

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Data & Evaluation

We provide evaluation tools and data-driven impact reports to help with decision-making, while giving valuable insights for future programming.

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For media inquiries, please contact media@rockthevote.org.

Brands for Democracy is an initiative of Rock the Vote, a 501(c)(3) non-partisan, non-profit organization.

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